City’s New Branding Strategy

The City is working to develop an exciting new brand that will represent the best our city offers to all. In 2016 City Council tasked the City Manager with achieving a new brand for the City. After more than a year of planning, the formation of a committee, and a robust procurement process, the City hired HUB Collective in late 2018 as the City’s design and strategy partner.

January 2019 – Project Kick off and Discovery Visit – 3 days, 11 work sessions and 196 people who shared their thoughts on our city.

May 2019 - Branding Update Visit – 1 day, 3 presentations on the project to date.

We will be announcing our next public presentation dates to be held in July.

 For more information please contact Sonja Cantu, Public Information Officer at 540-372-1010 or